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Showing posts from June, 2020

Response

Response to data In response to the data from last week, I'm exploring the steps in marketing a specifically online service.  Early Resources Videos - Ted ► Law of Diffusion of Innovation Strata 2014 - Geoffrey Moore ► "Crossing the Chasm: What's New, What's Not" Malcolm Gladwell ► The Tipping Point   Podcast -  Buffini ► A Setback is a Setup for a Comeback #213 Buffini ► The Coming Rebound with David Stevens #212 Luttrell ► "Millenial Spin" Articles -  Arthur W. ► Why Disinformation Will Redefine Issues Management Tim Capper ► Ultimate Guide to Google Biz Page Early Analysis Exploring more complete online services for the real estate industry now puts our company in a leading position in the chasm of convenience we are trying to cross. Our timing is critical and important. It's even fair to say that timing will make or break Homesale's streak of market dominance in the greater Lancaster area. In order to capture the greatest ROI on this concept ...

DATA

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Data January 2008 - May 2020 Market Statistic Report Residential Activity Report Market Performance Report  - Last 28 days ( week 1: 5/12    -    week 4: 6/2 ) Noteworthy observations Inventory this spring was/is at historical lows. The last time Lancaster County inventory dropped below 1,000 for the End Of Month (EOM) Inventory count was in winter of 2008.  Buyer activity increased 1.14 - 6.57 in last 4 weeks (measured in # appointments/listing) Percentage of asking price to close price remained 95%+ in last 4 weeks New listings increased from 13 in week 1 to 86 in week 4 Recommendations Pick up as many new listings as possible. Glamorize the online shopping process for buyers. Boost the heck out of virtual magazines, video tours, online open houses and digital services in general. Showings are allowed now, but the industry has an opportunity to make a permanent and significant change in regard to working smarter rather...

The Current Crisis

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Summary I just want to share my experience, so far, with the riots, black lives matter and how the chaos in society, overall, affected my real estate business, Homesale Realty and even Millersville University. Homesale Just... yesterday, I got this email from my ‘boss.’ . . . "                                                                           " Impact It's not the greatest feeling know you should be on the lookout for any riots! Rod has been incredible with providing us the most important information right away. I can't imagine having to keep up with everything to the extent he has been. Our excellent leadership at Homesale has provided covid-specific contract addendum's, safety protocol and health screening logs so that Realtor’s can continue doing business. My business The...

Catching up

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Summary The past four weeks, May 11th - June 5th, I finished spring semester, completed a business writing class, and sold two homes. Adding to the stress was the overwhelming tension on our media on the civil rights and racial subjects. Not to mention, the riots, vandalism and terrorism happening in our own town! I don't want to get into the details, but I just want to say that I never thought that would really effect me because.... I'm not black? However it has effected me in some unfortunate ways. Just for the record, I do support Black Lives Matter. Just not George Floyd, rioting and killing and all that. Four Weeks: Timeline March 6 -  PA recorded its first 2 cases of coronavirus, Tom Wolf signed a Disaster Declaration. Lol March 19 - Tom Wolf orders all "non-essential" businesses to shut down.  No showings, inspections, appraisals, notaries or any in-person contact at all.  March 27 - Wolf issues "stay at home" ord...